Our beliefs underpin our every waking hour:
Customer always comes first
The market demands attention and we, as businesses must tend to their every desire. Everything Ignite provides, from our service scope, is market-led so that the results make you and your customers happy.
'Business as usual' is no longer a viable option.
There's always something you and your staff can do to improve on the three point circle of People, Profit and Planet and reduce the costs, impact and losses, while showing you care. You can always improve - whether it be your online marketing efforts, your waste management and recycling or simply the way you connect with the people in your neighbourhood.
Striving for 'good growth' and not just for economic growth is vital to sustain a solid business.
Food + Drink + Travel = Fun
What do you think? We work in hospitality because we love it and your customers do too. We put ourselves in their shoes every time, so you can be assured you're getting a solution that helps your customers.
Every Touchpoint matters
Every time a customer interacts with your brand (like visiting your website or walking past your shop front), this is known as a 'Touchpoint'. No one touchpoint works in isolation, it's the sum of them all that will influence a customers' buying decision, so everything must be 'In Brand'.
Our mission is to create seamless brand experience for your customers so we consider how all of your brand's touchpoints work together for maximum effect. From a customer's pre-purchase experience, like visiting your website, the moments they walk through your door, their purchase process, and how they interact with your brand after they've left. First impressions last, last impressions linger!
Consistency is Key
If every touchpoint says something about your brand, then every single one of them needs to look and feel the same. It's what we call 'integration' and basically works towards maximising the impact of your brand. And because we handle everything under one roof, you're guaranteed consistency.
Build a Body of Knowledge...and keep it fit!
Because we live and breathe solutions for hospitality, over the past 8 years we've built a Body of Knowledge. It's filled with the do's and don'ts for building sustainable businesses, marketing for hospitality, customer insights and industry trends, plus the tools required to attract more of your target audiences.
We've exercised it every minute since the year 2000 so you can imagine how fit it is. It's constantly massaged and stretched and continues to grow. It's pretty sexy too. And it's yours for the taking. Good news for us really but even better news for you. We ensure our clients benefit from the Ignite Body Of Knowledge.
Partners, Buddies, Allies, Friends
Over 80% of clients have engaged with Ignite for longer than 4 years. That's simply due to the fact that we care about fostering long-term partnerships. At the risk of sounding tacky: Your success is ours.
When you invite us into your business, we not only share with you our body of knowledge, but we share your vision. That's not to say we nod our heads and agree, actually we believe in challenging you - playing Lucifer's Lawyer, if you wish - because we live and breathe hospitality 24-7, we believe we have the insights that could turn your vision to reality.
Our first client, YumYum's Thai Restaurant in North London has been with us for 7 years!
Treat both Customers and your Staff like royalty
Like you, we care for your customers. After all, they keep us in business. But who gives them the treatment they deserve? I'll let you answer that. Ignite believe that placing equal importance on your staff and customers will ensure that the return on your marketing investment is maximised. If you're motivating your customers to buy, why not motivate your staff to sell? Now there's another one we'll let you answer.