The market demands attention and we, as businesses must tend to their every desire. Everything Ignite provides, from our service scope to our core objectives, is market-led so that the results make you and your customers happy.
There's always something you and your team can do to improve on the three point circle of People, Profit and Planet and reduce costs, impact and losses, while showing you care. You can always improve - whether it be your online marketing efforts, your waste management and recycling or simply the way you connect with the people in your neighbourhood.
Striving for 'good growth' and not just for economic growth is vital to sustain a solid long-term business.
What do you think? We work in hospitality because we love it and your customers do too. We put ourselves in their shoes every time, so you can be assured you're getting a solution that meets their needs & wants.
Every time a customer interacts with your brand (like visiting your website or walking past your shop front) is known as a 'Touchpoint'. No one touchpoint works in isolation, it's the sum of them all that will influence a customers' buying decision, so everything must be 'In Brand'.
Our mission is to create a seamless brand experience for your customers so we consider how all of your brand's touchpoints work together for maximum effect. From a customer's pre-purchase experience, like visiting your website, the moment they walk through your door, their purchase process, and how they interact with your brand after they've left. First impressions last, last impressions linger!
If every touchpoint says something about your brand, then every single one of them needs to look and feel the same and speak with the same voice. It's what we call 'integration' and basically works towards maximising the impact of your brand. And because we handle everything under one roof, you're guaranteed consistency.
Because we live and breathe solutions for hospitality, over the past 8 years we've built a Body of Knowledge. It's filled with the do's and don'ts for building sustainable businesses, marketing for hospitality, web technology, customer insights and industry trends, plus the tools required to attract more of your target audiences.
We've exercised it every minute since the year 2000 so you can imagine how fit it is. It's constantly massaged and stretched and continues to grow. It's pretty sexy too. And it's yours for the taking. Good news for us really but even better news for you. We ensure our clients benefit from the Ignite Body Of Knowledge.
Over 80% of clients have engaged with Ignite for longer than 4 years. That's simply due to the fact that we care about fostering long-term partnerships. At the risk of sounding tacky, your success is ours.
When you invite us into your business, we not only share with you our body of knowledge, but we share your vision. That's not to say we nod our heads and agree, actually we believe in challenging you - playing Lucifer's Lawyer, if you wish - because we live and breathe hospitality 24-7, we believe we have the insights that could turn your vision to reality.
Though hospitality is a fun business to be in, we understand that at the end of the day it is a business, with business objectives. That's why Return On Investment sits at the heart of everything we do. You invest in marketing, strategy & branding to grow your business. Using analysis data and measurable techniques, we can always justify your investment. Afterall, if you're not making a good return, you may as well spend your hard earned cash elsewhere.