Paul West

Managing Director

Always entrepreneurial in spirit, Paul enjoyed a successful career in the music industry throughout the nineties before launching our parent company Ignite Marketing in 2001. Ignite Marketing organically developed from a broad marketing consultancy into providing a wider range of services specific to the hospitality industry. Such was our success in that field that in 2008 we decided to launch a new brand focusing entirely on the hospitality sector and Ignite Hospitality Consultants was born.

Formerly responsible for delivering the marketing side of the business, Paul now tends to spend most of his time strategically developing Ignite Hospitality Consultants, managing the talented Ignite team and developing new business. He holds particular expertise in Internet Marketing techniques that he regularly applies for the benefit of our clients and takes a personal interest in the wider business and marketing strategy of all Ignite's clients.

A regular judge for the prestigious UK Hospitality Oscars, The Catey Awards, Paul is frequently quoted in trade publications such as Caterer & Hotelkeeper or contributing articles to publications. He speaks at trade shows including Hotelympia, usually about Internet Marketing for Hospitality, and writes reviews on international design hotels for hospitality interior design bible GS Magazine.

Paul's vision for the future? To ensure Ignite remains at the forefront of the application of marketing technologies applied to hospitality and to develop our own online solutions to hospitality problems. We will continue to build our business internationally and to work with the most innovative, creative and forward-thinking minds in the industry.