Digital

3 New Year’s Resolutions For Your Website

For a happier, healthier website in 2016 here are 3 New Year’s resolutions you should be making.

Author

Aimie Neighbour
New Business & Digital Marketing Manager

 

A new year is a new start. January is the time we all like to set out goals for the next twelve months on how much happier and healthier we’re going to be and, if we’re strong-willed enough, we’ll make it to at least February 1st before our bad habits start creeping back in.

Here at Ignite, we have identified 3 New Year’s resolutions for your website you seriously need to consider and, luckily for you, our team of experts are poised and ready to help you stay on track.

  1. Lose Weight

The amount of data on your website that needs to be downloaded only increases over time. The majority of users will abandon your website if it doesn’t load within 3 seconds, especially on mobile.

Don’t worry though, there are a few things you can do to lose that excess weight slowing down your website:

Reducing the number of images and size of your files will dramatically improve your page load time. A few carefully selected images will always be much more powerful than a heavy gallery.

https://tinypng.com/ is a great website to use to reduce image size.

Using as little HTML as possible makes your content more prominent and helps Google rank you higher. Placing JavaScript at the bottom of your pages will improve loading speed too.

  1. Learn Something New

As consumers demand more and more personalisation and unique experiences, it’s important to be getting the right get information from them in order to do so. In digital marketing, data is king and 2016 will see even more emphasis on quantitative data for analysis and optimisation.

Any feedback forms will almost certainly be filled out on a mobile device so you must make sure that it’s easy to understand, reduce the number of questions you ask and have the browser do as much of the work as possible with auto-fill.

  1. Get Your House In Order 

There’s been some talk that 2016 will see the death of SEO. Constant updates and changes to search engine algorithms certainly keep us on our toes but rest assured, SEO is going nowhere for now and there’s a few things you can do to make sure yours is on track:

I don’t know how many more times we can stress this – mobile is no longer an option! In 2015 the restaurant industry was the first to have over 50% of it’s searches come from mobile. It’s one thing having a separate ‘mobile-site’ but nowadays that just isn’t good enough. Since April 2015, Google stopped your website from showing up in mobile searches if your website wasn’t mobile friendly. Your website will be experienced on an array of different devices and the only way you can ensure your customers are getting the best experience is to be responsive. You can test the friendliness of your website here.

The most important thing to consider is enhancing your user experience. What is your website strategy? Usability and user experience affect your search engine ranking because they indirectly inform the search engine of your site’s popularity and therefore quality score.

One of the simplest ways to practise good SEO is with a blog. Make the content relevant to what your customers want to read about to keep them coming back. Another great way to engage and retain your customers is through push messaging and notifications – these enable you to provide timely and customised content outside of your webpage.

Conversion rate optimisation is key. What’s the use in all of this great web content and traffic if you’re not converting them to achieve your goals? Are these visitors actually being converted into bookings? Increasing conversions is one of the key pillars to all of our websites.

I hope that’s given you some food for thought about your website as we venture in to 2016. To find out how Ignite can help to improve your site, please get in touch.

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