Creative

5 Great Reasons To Use HTML5 For Online Advertising

Flash, the old way of providing flashy animation on the web, isn’t supported on current Android or Apple devices. HTML5 works on all modern devices, whether they be desktop PCs or smartphones.

Author

Joe Russell
Digital Designer

First of all, what the H is HTML5?

HTML5 is the newest version of HTML (HyperText Markup Language), the language that websites are written in. This version lets web developers and designers do snazzy stuff like video and animation without extra plugins such as Adobe Flash. Here’s five great reasons why it should be used for online advertising:

Flexibility –

There are an incredible number of screen sizes and types of devices that people now use to browse the -web. HTML5 adverts can be responsive adapting their size and shape to fit a user’s device.

Compatibility –

Flash, the old way of providing flashy animation on the web, isn’t supported on current Android or Apple devices. HTML5 works on all modern devices, whether they be desktop PCs or smartphones.

The file size of HTML5 ads can also be very small, meaning more elaborate adverts can be downloaded by quickly mobile users with slow internet connections.

Personalisation –

HTML5 adverts can detect a user’s location, and tailer the ad to different needs of different places. Different regional offers, times or prices can be displayed.

Touchy stuff –

HTML5 ads can made to be swiped, pinched to zoom in, rotated or physically shaken; all the interactions users have come to expect from native apps on their smartphones. Adverts can also access mobile specific things such as adding an event to a calendar, calling a phone number or even using the device’s camera.

Smoothness –

Smooth animation – An animated skier advertising a winter promotion made in HTML5 can be infinitely more graceful as he winds down a mountain than one jerkily rendered in an animated GIF, which needs to contain a whole new image for each frame of movement. Smooth animated can be easily created.

Real, smooth text – that typographic logo a designer has spent countless hours painstakingly perfecting can be reproduced in all it’s glory, as accurately as possible, and scalable to fit the user’s screen. An image of the text, used in a more traditional animated GIF or static image advert, is compressed, and can be blurry, being scaled up or down and losing it’s original sharpness.

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