Creative

6 Ways Animation Can Increase Engagement For Your Marketing Campaign

Animation is increasingly being used as a marketing, communication and educational tool.

Author

Goncalo Melo Figueiredo

A study by Microsoft back in May found that the average human attention span has dropped to just 8 seconds (less than that of a goldfish!). For businesses this means that when someone visits your website, you have a minimal window of opportunity to grab their attention before they decide to stay or visit another site.

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You’re still with us! Fantastic, let’s carry on…

Animated Video has become an increasingly popular marketing tool, used by businesses to capture the attention of their potential customers.

Animated Videos can give your brand a whole new look and feel that print or static digital work can’t achieve, so here are 6 reasons why your hospitality business should be using it:

1.It looks professional

With pretty much everyone having access to a camera phone, the Internet is flooded with shoddy videos taken from a dodgy angle with the wrong lighting. The great thing about animated video is that not just anyone can create it, so by using it your business looks immediately more professional.

2.Easy To Understand

By animating something you’re immediately simplifying it. This makes it far easier for the viewer to digest, which means they’re far more likely to engage. This works particularly well when you’re portraying small bites of information such as statistics.

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3.They’re Eye-Catching

As we become more and more like magpies (easily distracted by something shiny), GIFs and short videos are a great way to grab and hold someone’s attention because they’re interesting and easy to consume. Animation uses bright colours, simple lines and constant movement which keeps us glued to the screen; I often find myself mesmorised, watching looping images several times over before I realise and move on! 

4.Excellent For Brand Development

Animation allows you to seamlessly incorporate logos, colour schemes and brand images into your video.

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5.Global Appeal

The Internet is a global marketplace and animation can offer versatility in that it has no real age, race or nationality; it can appeal to everyone.

6.Content Across All Channels

Your video can be used to promote your business on your website and through social media like Facebook, Instagram, Twitter and Vine. With the introduction of autoplay, it’s so easy for you to capture your audience’s attention. As well as social and Youtube, these animations can also be used for a variety of other purposes like tradeshows, meetings, and presentations.

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No matter what your business, video is one of the smartest investments you’ll ever make. So what are you waiting for? Sit down, get brainstorming, and imagine how your message can become truly animated. To find out how Ignite’s design team can animate your business, just get in touch!

 

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