Interactive Digital Marketing in Times Square New York

by Sam Trainor-Buckingham published 21st Oct 2011

Times Square is an attraction because of advertisements, so much so there is dedicated terrace seating for people to sit and behold the spectacle:

Photo of Times Square Adverts

So how to attract attention?

We saw a great advertisement from Forever 21, which successfully cut through the noise. An interactive digital marketing campaign that uses its environment & medium to great effect...

Have the advertisement grab peoples attention by showing them what everyone wants to see - themselves on the big screen:

Photo of crowd engagement for interactive marketing campaign Forever 21

As the crowd grows more people stop for their chance to appear on a major screen in Times Square. Take a snap shot of customers waving and display it, keeping the crowd engaged - great experiential marketing.

Photo of interactive marketing campaign for Forever 21 in Times Square

The customers experience is then interrupted with an advert:

Photo of interactive marketing campaign for Forever 21 in Times Square

Whilst I often cite the end of 'interruption marketing', you'll notice the advert is for the Forever 21 store below. A highly successful marketing campaign, which combines engagement and interruption marketing to great effect in one of the most attention competitive environments in the world.

Author : Sam Trainor-Buckingham

Sam is the Marketing Director at Ignite Hospitality Consultants, he loves branding, developing strategies and coming up with creative marketing campaigns.
View Sam's team page...

Tags : Marketing