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Naked Cowboy Times Square - Best Publicity Stunts

by Sam Trainor-Buckingham published 18th Oct 2011

I came across the infamous Naked Cowboy in Times Square today, quite a sight:

Photo of Naked Cowboy in Times Square with woman

And here he is again, back when it was a little colder:

Photo of naked cowboy in the snow in times square

Aside from the attraction of writing about naked cowboys, it got me thinking about the power of good marketing and publicity stunts. The attention the Naked Cowboy received in one of the worlds most attention competitive environments is impressive.

Amongst thousands of 100ft digital marketing adverts, bouncing M&M men and the chaos of Times Square - it was the Naked Cowboy that caught passerby's imagination.

Why? It's different, contextual (very American) and funny. Sometimes the simple things, done well - will get you the attention you seek.


Sam Trainor-Buckingham

Author : Sam Trainor-Buckingham


Sam is the Marketing Director at Ignite Hospitality Consultants, he loves branding, developing strategies and coming up with creative marketing campaigns.
View Sam's team page...

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