Douglas McKenzie

Douglas McKenzie is the Web Director at Ignite Hospitality and looks after all the internet projects. He's passionate about findability and web standards.

SEOMG

First off, I need to state that I'm a big believer in SEO. However, recent requests have made me relook at SEO, how it's implemented and think about best practice techniques. Bear with me on this, it's going to be long one!

Telling, not selling

I was reading up on email newsletters today to see what works and what doesn't and something popped up that I found really interesting - partly because it's something I've always believed in but also because it's something I've reacted to in the same way.

Achieving your objectives online

Audits are useful to businesses in various ways. There's financial audits, operational audits, stock audits etc. All of them have one thing in common: they help a business run smoother, be more confident, reduce costs and maximise profits.

Writing good web copy

'Content is King!' - a phrase well used when it comes to websites; rightly so too. However, there's also the issue of how to present that royal content and I aim to look at a few methods of rolling out the red carpet for your content.