Nick Pahl

Nick is part of Ignite's fresh new crop of marketing ninjas and a passionate foodie to boot. Nick brings over a decade of experience across marketing, PR and management consulting disciplines.

What are QR codes? QR code marketing for restaurants; a case study

QR codes are all the buzz in agency land at the moment - but its amazing how few people on the street really know what they are or how they work. We recently trialled a QR code on a construction hoarding board tease campaign for one of our restaurants - inviting passers by to a week of preview dinners. Thought we would share some of our key learnings.

Position To Win : Play It Smart To Beat The Big Boys Online

As a small hospitality business with a handful of employees and a tight budget the world of internet marketing may seem more of a challenge than an opportunity.