Sam Trainor-Buckingham
Sam is the Marketing Director at Ignite Hospitality Consultants, he loves branding, developing strategies and coming up with creative marketing campaigns.
Ignite Opens New Business Development Office In Dubai
Following recent successes with our wonderful clients in Dubai - WAFI Restaurants, Agha and Niche, we've opened a new business development office in the Business District.Tip 2: Online Advertising For Hotels: Banner Ads
Banner advertising has taken a lot of stick in recent years, with the advent of social media, integrated content and general progression of two-way marketing taking precedent.Tip 1: Email Marketing For Hotels
Test. Analyse. Learn. Digital Marketing Tips For Hotels #HotelMarketingTipsIgnite At Hotelympia!
Ignite Hospitality Consultants will be exhibiting at Hotelympia from Sunday Feb 26th - Thursday 1st March.Restaurant Marketing Ideas - Bodean's BBQ Restaurant
Visited the BBQ Rib sensation Bodean's at the weekend, great food and enjoyed settling into a classic New York environment.Facebook Advertising for Hotels & Restaurants Poses Interesting Question
Recent findings from TBG show that Facebook provide a 50% discount on Facebook Ads if users are kept in-site.Website Design Tips for Hotels, Restaurants & Bars
Welcome to Ignite's Tips Of The Week!Shortlisted For Online Marketing Award - Caterer & Hotelkeeper Web Awards 2011
Ace Hotel Interior Design - A Unique Hotel Concept
We met with Dieter Cartwright from Warren Red for a Sunday afternoon beer at the Ace Hotel in New York and were impressed. Made by creatives for creatives, they’ve developed a unique hotel that cuts through the crowd in a competitive market place. A few things that caught our attention...Interactive Digital Marketing in Times Square New York
Times Square is an attraction because of advertisements, so much so there is dedicated terrace seating for people to sit and behold the spectacle:Naked Cowboy Times Square - Best Publicity Stunts
I came across the infamous Naked Cowboy in Times Square today, quite a sight:Best Hangover Cure? A Revolutionary Moment...
Eggs, bacon, sausage, fried bread, baked beans, mushrooms, grilled tomatoes, more eggs, more bacon, one more sausage...Double Bookings Through Your Website: Restaurant Show Presentation
Our Managing Director Paul West will be presenting with myself at The Restaurant Show next Tuesday 11th October.Ignite Win Restaurant Website Award for BR Guest Hospitality
We've recently been awarded the International Standard of Excellence for our first American client - BR Guest Hospitality.Organically Grow Restaurant Facebook Fans: Utilise Facebook's Viral Power
Multi-channel campaigns get you major increases in Facebook Fans, but there are many ways to keep the Fan count ticking with people who are actually interested in your restaurant, without spending the big bucks.Paul West MIH
We're extremely proud to announce that our Managing Director, Paul West MIH, has been awarded Member level of the Institute Of Hospitality. Paul's expertise in internet marketing for hotels and restaurants is unrivalled in the UK and this award again demonstrates our standing in the hospitality industry.Best Independent Restaurant Website Award 2009
We're thrilled to say the site we designed and built for YumYum Thai Restaurant has been crowned best Independent Website of the year in the annual Catersearch awards.Noodle Fun In Pop-Up London
There is something innately cool about the concept of pop-up bars, restaurants and clubs. One minute they're there, the next minute they're gone. They feel like they've been thrown together with the type of effortless style that so many crave.Marketing on a Shoestring
So it feels like we're starting to head out of the recession, cross fingers the recent optimism is for a reason and here at Ignite we're definitely witnessing a changing landscape.Beat the recession online, your guide to email newsletters
Whilst some are still dragging their feet, most in the hospitality sector are starting to see the benefits of engaging with customers online. Just like in the physical world, there are a multitude of channels, which tend to work better when working in tandem. For example, Cost Per Click (CPC) marketing is particularly effective and provides a great return on investment when your website allows you to close the sale.How cafes can use online mediums to drive marketing & communication efforts
Do you talk and listen to your customers effectively? The answer, an obvious yes. The internet enables you to do both of these - and more - 24 hours a day, whilst running your business. It has changed the platform from which businesses can operate, but why have cafes have been slower engaging online than their counterparts?Twitter - 21 tips on getting it right
So you've read the news (twitter, twitter, twitter), listened to the hype (twitter, twitter, twitter) and you've set yourself up an account. Now what? Let your account sit dormant and wonder what all the fuss is about? You could, but Twitter has the potential to be very powerful to the hospitality industry and in my opinion its here to stay. Not to sound cliched but the sooner you get involved with medium such as twitter the less likely you are to get left behind!How to set up a Twitter account
It's relatively simple to set up a twitter account, but it's not always clear what you should do to get going properly. We've given a step by step guide to get you to this point. Happy twittering!Mythology unravelled, you can make sushi too!
I'm a big lover of Japanese food, and an even bigger lover of the mythology behind it. You must have seen the episode of 'The F Word' where Gordon Ramsey goes to a Japanese restaurant to learn the art of sushi? The real point that caught my attention, apart from the head chef berating Gordon - hard to not smile, was the rice washer, who'd been doing as much for 3 years! Apparently this is a typical feat for anyone wishing to become a sushi pro. Fantastic. Talk about dedication.Recipe: A Turkish Treat
Food... it's one of our biggest passions here at Ignite and we always like to experiment with new and exciting dishes.What use does Sustainable Development have within the hospitality industry?
The growing pressure in the media, from the government and consumers for more action on the environment is forcing increasing numbers of businesses to implement environmentally friendly policies. The hospitality industry has been fairly late to the game, with ill-advised problems being sited...Why are smaller restaurants, bars & hotels not engaging a Sustainable Development (SD) Strategy?
First off, there is no valid reason why smaller companies within hospitality are not engaging a SD strategy. Save money, improve customer trust in your brand, gain positive PR... the list goes on.Fresh-fished-fish, oysters-on-tap, rock bottom rates... sound like Essex?
Known for its old ladies and 'ave-a-go youths, Essex isn't a place I identify as a place for culinary delights. But the bits and pieces I'd read on the food, particularly the fish, at Mersea Island (just off the coast of Essex) had got my taste buds tingling. So a short train journey from London and I was trundling across the only road connecting mainland Britain and the Island.
Brightbox - the Ignite blog
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