Sophie Fraser

Sophie is the Marketing Executive at Ignite Hospitality Consultants. She conducts research, PR and contributes towards creative ideas and strategies.

La Pizzica - What A Difference A Blog Would Make...

This is La Pizzica an Italian Deli come Apertivo Bar at night, which has got the basics and more right.

A Few Email Newsletter Tips You Might Not Have Thought Of...

Local PR & Internet Advertising For Small Hotels & Restaurants

Let's say you're no larger than 50 rooms or a single restaurant that wants to ultimately become well known in you local area and surrounding counties. What Internet marketing channels and offline marketing opportunities are at your disposal to get your hotel and restaurant out there?

Lunch with Ignite

Here's a novel idea... for those who love eating, are tired of boring food at lunch and want to learn more recipes - start a lunch club at work, we have and it's brilliant. I joined relatively recently and I like to think I've cooked up a storm - we'll be blogging our recipes and giving some insights to what people thought. Check back regularly, because if all goes to plan there should be a new recipe every day... we'll try and keep it interesting!

Is brunch too exclusive in London?

Whilst living in Greenwich Village last year, I would get my weekly brunch either from the local diner, where their $3 French toast was to die for, or high-end Sex And The City style restaurants, where the poached eggs and smoked salmon were exceptional. These experiences highlighted the difference between American and British eating habits - their devotion to brunch and our lack thereof.