Vic Searl
Vic was our Operations Consultant and now works freelance setting up hospitality businesses. Vic specialises in new concept development, implementation and marketing strategies.
Cracking Christmas
Few operators this year will be dreaming of a white Christmas, but plenty will be dreaming of making a profit. So how can you make sure that your Christmas and New Year is a cracker? (These puns are beyond my control!)The Perfect Feedback Card
As a rule, you should only ask someone for their opinion if you're prepared for what they might say. And although honesty is (nearly) always the best policy, the truth can hurt!Top Ten Table Tips!
For smart ways to market your restaurant, bar or gastro pub look no further than your tablesAlternative Top 5 London Boozers
Some of these gems would never make it onto a top 5 list without a little help from a friendly hospitality worker (me)Restaurant & Bar Design Horrors - Style Over Substance
In the summer of 95 I opened my first pub, a wood heavy concept known as a 'Firkin'. In true big-company style, the re-furb went way over schedule but the opening date remained the same, meaning that me and my team stayed up through the night setting up the pub for it's grand launch that day.Making an agency work for you
It's widely reported that the current recession is unlike any recession before it. So in unprecedented times it makes sense to look for smarter ways to cut costs.Market your way through the recession
When times are hard the natural reaction is to rein in spending and cut back on non-essential expenses. It's a very sensible way to operate. However, what would you consider to be non-essential? That office refurb? New technology? Marketing?5 Tips to survive the recession
It's not all doom and gloom for the hospitality industry. Here are Ignite's top 5 tips for a successful recession.
Brightbox - the Ignite blog
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