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Author: Paul West MIH
10 Features Hotels Should Consider Including In Their Mobile Apps
According to a TripAdvisor survey among smartphone users, 38% have used their mobile devices to plan a trip and 60% of respondents said they have down…
Website & Online Marketing Seminar for Accommodation Businesses
We are excited to announce a full-day seminar & workshop clinic on online marketing in association with VisitEngland on Tuesday April 16th 2013.
We a…
It's Business & It's Personal
A friend of mine recently posted a Godfather movie quote on Facebook about business which influenced this little piece of year-end musing.
We’ve all …
The Advantages of a Cloud-Based Hotel Management System
Even if it’s not a new concept, the term “cloud” still raises some eyebrows when heard by those working in the hospitality industry. It basically refe…
Mobile Brings the World to Our Palms
We all know that smartphones and tablets are changing the way we behave online. Just have a look at any group of commuting people, which window are th…
Restaurant Mobile Apps
According to a report from the National Restaurant Association (NRA), there are an increasing number of people who are willing to use mobile apps to o…
Luxury Boutique Hotels in Grenada
To escape the appalling British weather my better half and I headed to the sunny climes of the Caribbean to the small relatively undeveloped island of…
Internet Marketing Mix Analysis Model for Hospitality
There is no denying the increasing importance of internet marketing for restaurants and hotels. The digital marketing mix is becoming increasingly com…
Anchor Text Linking for Hotel SEO
Most regular readers of Brightbox will know by now that links to your website help with your search engine optimisation. This article provides a littl…
Strategic Branding & Roll Out Concepts in Hospitality
Strategic Branding - Branded Chains Vs Chains of Brands
As a hospitality consultant that develops restaurant concepts you'd be amused to hear the num…
Pop Up Concepts in Hospitality
Pop Up Power
Pop-Up restaurants are quite literally springing up all over the place at the moment and as Christmas approaches this phenomena is no do…
Hotel Consulting in the Bahamas - Internet Marketing Update
Regular readers of the Brightbox Blog may recall Michelle's articles about our month undergoing on-site consultancy in the Bahamas.Our work for this r…
5 Top Tips for Google Adwords in Hospitality
Google Adwords Advantage
I've recently been working on a new Adwords account that we've inherited from somebody else. It's amazing how many people wa…
Google+ Profile For Hotels & Restaurants?
Should your hotel or restaurant set up a Google+ account? Not yet according to Google. They are currently working on Google+ business accounts that wi…
Crowdsourcing Strategy for Hospitality
Crowd Force
At its soul the internet is a network of connections and this network is incredibly powerful. The speed and scope of the distribution of …
Urgency Marketing for Hospitality
Power of Now
Marketing campaigns utilise a variety of techniques to encourage activity and to make people perform a desired action. The use of Urgenc…
The Internet Marketing Mix for Hospitality
Nothing Works in Isolation
Recently I have been writing on The Brightbox Blog about the various online marketing tools available to hospitality busin…
Social Media Marketing for Hospitality
Social Branding - Friends, Tweets & Check-Ins
The world of social media has not long been with us but already it is a powerful marketing force. Word …
Categories
- Restaurants (59)
- Restaurant Marketing (54)
- Hotels (41)
- Hotel Marketing (39)
- Internet Marketing (35)
- Strategy (24)
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- Operational Consultancy (15)
- Conversion Optimisation (15)
- Design (13)
- Restaurant Social Media Marketing (11)
- Restaurant Website Design (9)
- Interiors (9)
- Email Marketing (9)
- Hotel Social Media Marketing (8)
- Analytics & Analysis (8)
- Hotel Website Design (7)
- Restaurant SEO (7)
- Sustainability (6)
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Ignite Hospitality Brightbox Daily is out! http://t.co/lhvIzF8FoP ▸ Top stories today via @Bruno_Loubet
http://twitter.com/IgniteTweet/statuses/336135744936620032
3 hours, 19 min ago
Ignite Hospitality Brightbox Daily is out! http://t.co/lhvIzF8FoP ▸ Top stories today via @Restaurantdiary @ThrillCityLDN
http://twitter.com/IgniteTweet/statuses/335773356118904832
1 day, 3 hours ago
