Regular readers of the Brightbox Blog may recall Michelle’s articles about our month undergoing on-site consultancy in the Bahamas.
Our work for this remote fishing lodge on Andros Island involved branding, marketing, operations and online communications. Now the hurricane season is drawing to a close (they had a lucky escape with Hurricane Irene!) and the peak season is approaching, we’re undergoing a marketing boost to help drive bookings for the new season.
Using a mix of online marketing for hotels our focus will be to use Swain’s Cay’s Facebook Page to help build a super-fan base, apply SEO techniques to the increase the website visibility, set up Google Adwords PPC advertising to drive traffic to the site and to fill in gaps in organic search, implement an Email marketing campaign and we’ll enhance the conversion process of the website.
These internet marketing techniques are the ideal mix to focus on driving bookings through the website, the cheapest distribution channel for a small hotel. We’ll let you know the results that we manage to achieve as this campaign develops.