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Christmas Was A Cracker!

2016 ended on a high with a record breaking Q4 for the agency and our clients.

Author

Aimie Neighbour
New Business & Digital Marketing Manager

2016 was an incredible year for us – our team grew by 30% and our revenue by 60% year-on-year. Now we’re not usually ones to brag but our clients did pretty OK too with many of them reporting record sales and trading figures over the festive period.

Let’s start with D&D London who enjoyed a 7% increase in like-for-like UK sales in December 2016. German Gymnasium, 100 Wardour Street, Bluebird and Sartoria saw like-for-like sales rise 30% on the previous year, with overall revenues for the period up 20%.

dandd-christmas-marketing-campaign-2017

Then there’s Casual Dining Group… having worked with Bella Italia since 2014, back in September we were invited to pitch for, and won, the digital accounts for Café Rouge and Las Iguanas as well.

Driven by a digital approach to pre-bookings, CDG enjoyed a record Christmas trading period with a 37% increase in web traffic across all brands, a 10.8% rise in sales and like-for-like growth of 4.7% during the festive period.

The Café Rouge Pass the Parcel app, designed and developed by our in-house team, enjoyed an overwhelming take up of voucher codes and the campaign itself gained over 43,400 entries and 11,300 shares.

pass-the-parcel

Last, but certainly not least, to mention is Pho. Their Christmas campaign this year focused on positioning their hero dish, phở , as the ultimate hangover cure. The competition to win one of 500 free bowls of phở and a giveaway collaboration with UberEATS reached over 367,000 people on social media and gained over 6,000 competition entries.

pho-christmas-marketing-campaign

This topped off an amazing year for Pho who have gone from strength to strength and continue to gain recognition as pioneers in the industry. In particular our work with Snapchat has been a big focus, recognised by the recent Casual Dining Award shortlisting for the Student Lock In Geofilters campaign we ran in September.

Want a slice of the action? To make 2017 your best year ever email or call us now to see what we can do for your hospitality business.

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