Tag : Design

Responsive Design for Restaurant & Hotel Websites - Resource Guide

Responsive website design has revolutionized the way websites are build. Great resources for hotel & restaurant websites here.

What TYPE of Hotel or Restaurant are you?

It has become an ongoing joke between myself and my husband that I choose not to stay at a hotel or eat at a restaurant because I don't like their logo typeface. Whilst this is just a bit of banter between us it is actually a serious unconscious influence that your customer/lost customer will have knowingly or unknowingly registered.

Don't 'Takeaway' An Opportunity

Takeaway menu re-prints are a pretty regular occurrence for some restaurants.

Design Terminology Exposed! Pantone Colour System

Ever painted a room at home? You would expect that the tins of paint you buy to be exactly the same in their colour appearance. You wouldn't want half a room a different shade of red from the other half. Consistency is paramount.

Restaurant & Bar Design Horrors - Style Over Substance

In the summer of 95 I opened my first pub, a wood heavy concept known as a 'Firkin'. In true big-company style, the re-furb went way over schedule but the opening date remained the same, meaning that me and my team stayed up through the night setting up the pub for it's grand launch that day.

Logo vs brand

Confused as to whether you need a new logo, identity or brand? The three are all part of the same animal and therefore easily confused with one another. Many talk about a good logo - when actually what they mean is a 'good brand' with a memorable logo.

Light Vs Dark: An explanation of the RGB & CMYK process

All us designers here at Ignite love to spend the time and effort getting your artwork just right. Therefore we do our very best to make sure all the details and colours are exactly as how we intended. Yet sometimes it's the love of colours that can produce the biggest problems!