Tag : Start-ups

Spending a penny

Your exterior is welcoming, your light features amazing and your furniture stylish yet comfortable. You have ticked all the boxes and thought of every last detail, or have you? Too many restaurants spend a fortune on their interiors and then forget a place that you are pretty much guaranteed all of your customers will visit and interact with... your toilets.

Review : Caffe Cucina, Euston Station, London

I was taken aback this morning by the team at Caffe Cucina at London's Euston Station.

Top Ten Table Tips!

For smart ways to market your restaurant, bar or gastro pub look no further than your tables

Restaurant & Bar Design Horrors - Style Over Substance

In the summer of 95 I opened my first pub, a wood heavy concept known as a 'Firkin'. In true big-company style, the re-furb went way over schedule but the opening date remained the same, meaning that me and my team stayed up through the night setting up the pub for it's grand launch that day.

Logo vs brand

Confused as to whether you need a new logo, identity or brand? The three are all part of the same animal and therefore easily confused with one another. Many talk about a good logo - when actually what they mean is a 'good brand' with a memorable logo.

No quick fix for marketing. Planning is the key

Making sure that your promotional pound is returned by more bums on seats requires good foresight. Without thinking 'right person, right media, right message and right time', you could be wasting precious resources.