The Next Generation? Take Advantage of Technology!
I popped down to the New Designers exhibition last week to see the new graduate talent. Some beautiful design work - I came away feeling inspired with a handful of business cards in hand.
Despite the great work, it felt like a missed opportunity. I would have loved to see a big QR code next to someone's work, instead of what feels like a really old fashioned way of letting people know who you are: a business card.
I love great design work, but at Ignite we're always looking for someone who thinks from the customers perspective and produces smart design. In this instance, QR Codes would have been a simple way to stand out from the crowd.
For more info on the The New Designers Exhibition visit their website.
Author : Michelle Allmark
Michelle Allmark is Creative Director at Ignite Hospitality and is always there when there is something creative going on! She is also passionate about farm animal welfare and the environment.
View Michelle's team page...
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