Building the Beefeater Brand

Brief

Maximise partnership with Vernon Kay to build the Beefeater brand, encourage footfall and drive covers

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Results

+12% Sales

350K Website Visits

20 Million People Reached

What We Did

Ignite brought the campaign to life through inventive ad creative as part of a nationwide digital advertising campaign. Driving awareness, engagement and bookings through Display, Search, Facebook, Twitter and YouTube advertising.

New Product Introduced

New cut of steak, the tri-tip, introduced to celebrate Beefeaters 40th birthday.

+60% Steak Sales

Golden Ticket Giveaway!

350k prizes promoted through a nationwide digital advertising campaign, driving new customers in-store and encouraging repeat trade.

+30% Redemptions

High Visibility Advertising

Nationwide launch of Boss Of Beef brought to life through a multi-channel mix of digital marketing: Search, Facebook, Twitter, Display, Remarketing

10M Impressions
Beefeater

Success for Beefeater

“Ignite brought the campaign to life through inventive creative to drive awareness and bookings, whilst building the brand as part of a wider strategy”

Charlotte Haines, Beefeater Grill

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