Bella Italia

Brief

We were asked to provide multi-channel digital advertising campaigns that deliver sales uplift for specified markets for this national chain of casual Italian restaurants.

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Results

Significant Sales Uplift

11m People Reached

74k Video views

What We Did

Multi-channel campaigns targeting specific markets using Google search, video and display, Facebook and Twitter advertising platforms.

Precision Targeting

National campaigns delivered on a local level, reaching relevant people based on existing data, interest and demographics led to a significant impact on sales.

Creative Ad Design

A broad mix of creative covering Display, Facebook Ads and Video marketing to genuinely engage audiences around the campaign.

Success for Bella Italia

"Ignite have been a key player in driving our digital strategy, building the Bella brand through creative and intelligent campaigns. As one of our strategic and creative partners, they've played a big part in our digital growth over the last 6 months, with fantastic results from the campaigns - driving real revenue on the ground alongside huge nationwide visibility."

Rossana Mirehsan, Digital Marketing Manager, Bella Italia

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