Feng Sushi

Brief

Drive sales and encourage brand awareness through engaging design and multi-channel campaigns

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What We Did

Planned, designed and executed multi-channel campaigns; nurtured and evolved the brand through email newsletters, web updates, social campaigns and web & print design.

Website

Email Newsletters

Updated the look and feel of design, softening the look from the dark purple and the rudimentary flower motifs to a softer, more mature and chic look; taking inspiration from Asian simplicity and elegance

Platter Campaign

Prize - exclusive tickets to sushi dining event; engaging and fun Design - evolving the brand by attributing different personalities to the platters

Results

1,000+ Competition Entrants

+37% Increase in Facebook fans

+£5k incremental Sales

Summer of Sushi Campaign

Summer Campaign

Prize - Win free sushi until the end of 2015 Design - Using multi-product Facebook ads with designs that paired pop culture / music lyrics to images of new menus items

Results

1,300+ Competition Entrants

+37% Increase in Facebook fans

+£5k Incremental Sales

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