Pho - #SummerOfPho

Brief

We were asked to provide a multi-channel digital summer campaign for this growing group of Vietnamese restaurants.

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Results

1.4 million ad views

6,000+ website clicks

20,000+ video views

The main focus for this campaign was #summerofpho showcasing the summer specials and cocktails. As well as this we ran various other location-based campaigns.

Leeds Free Pho To Go

To promote the launch of the new summer menu in Leeds we ran a Free Pho To Go day in Leeds. We ran Facebook ‘lead generation’ ads to gain email addresses ahead of the promotion and we sent those people – along with existing members of the Leeds email segment – an email invitation on the day.

The campaign received an overwhelming response with over 1100 people taking part on the day.

4000+ Email sign ups
1100+ Pho giveaways in 1 day

Video

In July we created a set of recipe videos, shot and edited by our own design team, which we promoted on Facebook to showcase the new menu.

Manchester 1st Birthday

The Manchester 1st birthday was communicated through a promoted Facebook post, Facebook event, email to the Manchester segment and Snapchat geofilter for people to use on the day.

We received a great response and continue to evolve and test our Snapchat strategy with Pho.

7,000+ Facebook reach
1,700+ Snapchat geofilter reach

Email

Email was also key focus for Leeds Pho To Go, New Summer Dishes and Manchester's 1st Birthday.

+75% overall database increase since Jan 2016
Avg. 35.3% open rate
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