Whitbread Inns

Brief

Whitbread PLC launched a new concept, Whitbread Inns, and asked Ignite to devise a local rollout strategy driven by digital advertising to support the launch.

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Results

+20% Revenue

35k Website Clicks

Reached 8.5m Local People

What We Did

Ignite employed a mix of search and display advertising to intelligently target relevant customers locally - delivering exciting creative to the right people, at the right time and right place.

Display Adverts

A wide range of display advertising delivered locally on relevant sites to Whitbread customers. The key objective was to raise brand awareness in the build up to and post launch of each restaurant.

SEO

Google Search

Search converted the demand generated by Display advertising. We put Whitbread Inns where people were looking, with a significant impact on bookings.

“Ignite are instrumental in the growth of our new concept, their approach has transformed our digital strategy, achieving way beyond we could have hoped for"

Jennifer Kilham, Whitbread Inns

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