Alexander Hotels Study
Boutique hotel group, Alexander Hotels, engaged with Ignite to redevelop their website. The redesign was inspired by the seamless experience and sophisticated style that awaits guests at each hotel.
- Drive online bookings.
- Increase gift voucher sales for three hotels and Utopia Spa
- Enhance the brand positioning of Alexander Hotels as a group, not individual properties
- Deconstruct previous website and create a new navigation
- Re-design look-and-feel, giving separate colour identities to different Hotels and Utopia Spa
- Utilise cross-selling techniques to direct traffic to the online shop
- Establish Google Adwords campaigns for each hotel to increase traffic to the website
- 70% increase in online bookings within the first 3 months
- 108% increase in online purchases in the first 2 months (representing £18k additional income)
- Average time spent on the website 4.04 minutes
- 54% new visitors per day
- Over 5,000 unique visitors each month via Google Adwords
- Ignite are now engaged to implement online search strategies and manage all email marketing