Chowki Case Study

Chiller Box, a specialist in commercial catering equipment and kitchen planning, approached Ignite in a bid to raise their brand profile within the industry.

• Enhance the brand to differentiate Chiller Box from competitors
• Improve online web presence
• Increase sales and enquiries from new clientele
• Explore the potential to build affiliated relationships

• Inject greater personality into the brand through a robust new logo and creative
• Manage Google Adwords and online PR
• Develop interactive email newsletters
• Introduce relationship marketing initiatives
• Update all collateral and brand touch points including a complete car redesign
• Improve brand visibility via selected media and appearance at the 2008 Restaurant Show

• The new branding has evoked positive feedback and encouraging comments from customers and suppliers
• Attract around 500 prospective clients per month direct from Google
• The first email newsletter doubled the average industry open rate at 34.4%
• A new company brochure and well written letter is currently being used as a basis for building relationships with affiliate companies