Chowki Case Study

As part of an expansion strategy, Aristel Hotels engaged Ignite to re-brand and position their dining concept Jali, located in three properties from their portfolio.

Aristel Hotels currently operate the management of 7 high profile properties, from central London locations to seaside resorts.

• Refresh the brand and create marketing material to better attract both Hotel residents as well as the local area market.

• Develop a strategic marketing plan to identify the needs of the core target market, marketing and promotional channels and growth opportunities.
• Brand refreshment: colour palette, illustrations and guidelines for interior styling
• Menu design
• Brochure design for in-room folders
• Website design & development
• Design and distribution of email newsletters

• Strategic Marketing plan and re-brand fully engaged
• Jali is now firmly established as a local favourite for business lunches and private celebrations. Ignite continue to work with Jali on Marketing activity.
• Ramada Hotel exceeding sales targets
• All 3 Jali units are successfully operating as individual entities