Oojam Case Study

The client met with Ignite in early 2008 with a business plan, limited hospitality experience and the required investment to roll-out a chain of Indian restaurants. Ignite supplied the full service scope for Oojam.

• Develop a casual, all-day Indian dining concept that challenges the negative perceptions of Indian food as unhealthy and unclean
• Ensure the operation is scalable in view of national and international roll-out
• Ensure the market demand and gaps are perfectly matched

• Concept development through a strategic marketing plan
• Branding and all design attributes representing the desired brand values
• Interior design to maximise covers, target market needs and reflect brand values
• Executive Chef recruitment
• Menu brief, food development and design
• Sourcing and team recruitment
• Marketing collateral Design
• Launch marketing campaign

• Oojam has recently won Best Kitchen Space in the 2009 UK Bar and Restaurant Design Awards
• Visit www.oojam.co.uk for customer feedback and testament to the success