Chowki Case Study

Situated in Hertfordshire, The White Hart Restaurant & Bar approached Ignite Marketing to help drive sales in their under-performing restaurant.

• Increase sales in this loss making restaurant.
• Attract a greater number of hotel residents to dine in-house.

• Re-position the restaurant in a bid to drive sales.
• Redesign interiors and project-manage refurbishment.
• Create new brand identity
• Plan and manage re-launch & promotional campaign
• Implement press and media campaign
• Introduce new collateral and data collection methods

• Sales increased 30%
• Transformed from loss to profit-making
• Excellent customer feedback for new look restaurant
• High levels of response to promotion campaign