Chowki Case Study
Situated in Hertfordshire, The White Hart Restaurant & Bar approached Ignite Marketing to help drive sales in their under-performing restaurant.
- Increase sales in this loss making restaurant.
- Attract a greater number of hotel residents to dine in-house.
- Re-position the restaurant in a bid to drive sales.
- Redesign interiors and project-manage refurbishment.
- Create new brand identity
- Plan and manage re-launch & promotional campaign
- Implement press and media campaign
- Introduce new collateral and data collection methods
- Sales increased 30%
- Transformed from loss to profit-making
- Excellent customer feedback for new look restaurant
- High levels of response to promotion campaign