Waterside Hotel Case Study

As the first boutique hotel in Eastbourne on the South Coast of England, Waterside approached Ignite to devise a strategic marketing and brand plan for their pioneering hotel concept.

• Create a premium brand that positions Waterside as market leader for luxury accommodation in Eastbourne
• Build a reputation as a charming retreat outside London

• Redirect the brand towards a premium position through refreshed logos, typefaces, colour palettes and voice, across all marketing material
• Develop a website that drives sales, enables up & cross-sell opportunities and is highly optimised for search engines

• The website receives over 4,000 visitors per month
• An average of 133 bookings received per month
• A recent 'Summer Lovin' competition attracted approximately 800 new database members
• Appearance in top industry magazines and local media
• The first email newsletter doubled the industry average open rate at 37.19%