Chowki Case Study

YumYum has engaged Ignite since 2001. Together, the team has managed to relocate, rebrand and re-design this popular restaurant to a new 250 cover site and continues to drive the marketing strategy each year. A recent campaign has exceeded the objectives set by management.

• Develop and promote a new website
• Increase email member base from 523 to 2,000+
• Increase LFL turnover for September 2008 by 15%

• Interior design and styling to reflect contemporary Thai culture and to maximise usage for private functions and public use.
• Advancement of the brand graphics to better relate to the target audiences
• Creation of a new website that encourages reservations and sign-ups
• Development of 'I Love YY' campaign
• An incentivised offer for customers to subscribe to the database
• Develop relevant collateral to promote the campaign

• 20% increase in email member base during the campaign's 1st week through website alone
• Additional turnover of 18% in Sep 2008 compared to Sep 2007
• Total membership at end of September exceeded target
• 2009 Winner of Best Independent Restaurant Website