Recent findings from TBG show that Facebook provide a 50% discount on Facebook Ads if users are kept in-site.
Unsurprising, considering their vision for a long time has been to swallow the World Wide Web – keeping as much of your browsing time in Facebook as possible.
By charging less for adverts within Facebook that point users to a Fan Page, rather than a website – they’re keeping more users in-site, whilst pushing brands to invest in their Facebook Fan pages. Clever Facebook.
Does this mean your priority should be your restaurant or hotel Facebook page?
In short – no. Facebook provides a very different format of communication to a website. Facebook is about sharing, two-way conversation, extending brand reach and converting. Your website communicates a greater variety of your services, should be visible in search engines and convert users into sales.
First – get your website perfect: ensure people can find it, like what they see and are able to perform the desired action.
Second – build upon your Facebook platform. Engage people who visit your Fanpage with a great welcome page, integrate a shop, booking engine and run creative campaigns that encourage a high Fan up take.
If you have any questions about advertising on Facebook, or want to discuss how to grow your Fans – get in touch