Ignite’s Essential Reading List

20 books you MUST read to make it (in marketing, strategy, life in general...)


Aimie Neighbour
Creative Strategist

I love reading and I love to learn. I am constantly trying to absorb as much information as I possibly can to try to understand myself and others – why we behave the way we do, how we think, how we feel and why we do the things we do. I believe that the wider a view I can have on the world and the deeper the understanding I can have, the better I will be both personally and professionally.

I’m always being asked for reading recommendations from others in the team, so here is my working list of top recommendations for marketing, strategy, creativity, popular psychology and personal development. All of these I have read, but there are still a lot more on my Amazon reading list!


The Art of Creative Thinking

Ideas Are Your Only Currency

The Advertising Concept Book

Marketing & Strategy

The Choice Factory

Start With Why

How Not To Plan

Eat Your Greens

Eating The Big Fish

How Brands Grow

Popular Psychology

Thinking, Fast & Slow

The Tipping Point



David & Goliath


Personal development

The Artist’s Way this book gave me the tools to change my life. If you’re a frustrated creative or just stuck and confused about who you are and what you should be doing with your life, you need this book. It isn’t just a book though, it’s a 12 week ‘creative’ course for you to follow. If you dedicate yourself to it and you commit, you’ll never look back. This book was my saviour.

How to Win Friends and Influence People

The Female Eunuch

The Descent of Man

Let My People Go Surfing

I’m always open to recommendations, so if you have any please tweet them to us @ignitetweet


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