Instagram Turns 5!

On it's birthday, the Ignite team share our favourite 5 Instagram accounts and Instagram shares something too...


Aimie Neighbour
Creative Strategist

Instagram turned 5 this week! Since its launch in 2010, this photo sharing app has dominated the social media world currently racking up an average of 400m daily average users. As our generation became increasingly desensitised, Instagram flourished with our demand for beautiful and enticing rich media on mobile.

Photo and, more importantly, video sits firmly at the forefront of any successful marketing campaign and lends itself perfectly to the hospitality industry. Instagram is the ideal platform for hospitality businesses to showcase their personality and human side, as well as an opportunity for stunning images of what they have on offer.

In order to celebrate it’s birthday, I asked the team to share their favourite Instagram accounts with me and I, in turn, would like to share our top 5 with you. So in no particular order:

Alongside it’s sister US account, Shake Shack, this clean living fast food chain can really teach you a thing or two about how to connect with your audience. The vast majority of its content is thanks to its army of #shackfans.



One of the most influential Instagrammers in London, Clerkenwell Boy treats his 115k followers to beautiful images of the best places to eat and drink across the city.



Symmetrical. Stunning. This Hackney couple make breakfast beautiful.



Ultra-cool Ace Hotel’s Instagram is the perfect hipster addition to your follow list.



This growing brand of handmade, all-natural, healthy ice lollies and poptails makes for a vibrant and colourful addition to your feed. They make you in the mood for a cool refreshing ice lolly, no matter what the weather’s saying outside!



And finally, there is one more exciting announcement to make…

Instagram Advertising is now active for everyone! ?

Our Digital Marketing team has been busy getting to grips with this exciting new platform and has already been testing ads for our own account. If you want to find out how Ignite can advertise your hospitality business on Instagram, please just get in touch.

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