It’s Business & It’s Personal

Our view on business and why it's personal.


Paul West

A friend of mine recently posted a Godfather movie quote on Facebook about business which influenced this little piece of year-end musing.

We’ve all heard the saying:

“It’s not personal, it’s just business.”

Well this phrase has always bothered me, it just doesn’t sit well with my outlook on life or with my outlook on business.

I’m an entrepreneur and have built a successful business from scratch. To anyone embarking on a similar journey to develop a business I can offer this one piece of good advice:

Business is all about people. You work with people, you sometimes employ them, they are your customers or your clients.

People tend to do business with people that they like. A service contractor is selected not just on their skills but often on the relationship of the people involved. People buy things from people they like.

So far from business not being personal, it is in fact entirely personal. Treat people well, be transparent, fair and honest, love what you do and be fun to work with. Be good to people and they’ll be good to you and will want to do business with you.

That’s the philosophy here at Ignite and it’s served us very well so far.

By Paul West


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