My Month Volunteering At Ignite Hospitality

In her own words, student Kerishma tells us what she learned during her time volunteering with Ignite.


Aimie Neighbour
Creative Strategist

Back in spring, the office received a mysterious parcel; a black box filled with chocolates and a personalised brochure all about an aspiring Digital Marketer and how she wanted to volunteer at Ignite. The parcel caused quite the stir as it was the most most creative and bold application we had ever received. Needless to say, we had to give Kerishma a call!

For four weeks over the summer, before she starts her MSc in Strategic and Digital Marketing, we were honoured to have Kerishma volunteer with us and get some first hand experience in a marketing agency. In her own words, she describes her time with us:

“Hi I am Kerishma, Aspiring Hospitality Marketer!

My intention of the 4 week volunteership was to gain a great in-depth insight into how a Marketing Agency operates. I was keen to learn about the different channels that Digital Marketing team use to Reach, Retain and acquire customers.

From working at the agency I had learnt how important collaborative working is! All components added together = successful project!

Insights and Projects:

I had gained a great insight and hands on experience into Hospitality Digital Marketing from website sweeps, creating audiences, website sweeps to exploring and creating reports.

From the many projects and tasks I was involved in… I had gained great invaluable experience!

The important factor the People and the Culture!

  1. The Culture:

From working at Ignite I have seen the values are embedded in every single person including the office Dog Bale who is actually the Head of Values (CHAD). They are all determined and passionate to support each other reaching a goal.

The Food Talk. Having a Burger Chart?! Isn’t that the best thing ever! I had the best burger and chips in the office! Thinking of it, makes my mouth water!

Working in an office where people come from various parts of the world- is a bonus! The different experiences, learning about different food and tasting different treats from around the world!

Working in a fun, exciting environment makes Ignite a great Marketing agency to be part of!

  1. The People:

At ignite I have experienced when pursuing my goals I was encouraged with positivity, they had stretched my vision and supported my growth in personal development.

The people I have worked with at ignite have been my mentors throughout my journey. They are all great leaders! Who have the ability to empower others to reach their full potential!

As I reflect on the work placement I gather the Key components for successful career in Hospitality Marketing:  

Enjoying and having passion for you do + motivated to learn + Experiment with creatives, tools and techniques + focus on the purpose of the work = Adding immense value to the client and to the company

Thank you to ignite for the great opportunity!

Kerishma Pattni x”

Kerishma Blog Volunteer

(We didn’t pay her to write that – honest!)

Kerishma you were an absolute joy to have in the office, good luck with your Masters and please come back and see us again very soon!

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