We’ve worked with Pho for a long time and have seen them grow from a few small spots into a spectacular gastro group. Alongside their steady expansion came the need for a bigger, better website and mobile site that are better suited to their 25+ locations.
We were tasked with keeping the design for their updated site reflective of their fresh, friendly and healthy vibe, and sustaining a sense of discovery for new customers who want to learn all about pho and the other delicious Vietnamese treats on offer.
Driving bookings and encouraging walk-ins, promoting new site openings and making nutritional data easy to find and consider were also key aspects of the re-design.
You can find the new site here.