We rolled out 500 websites and barely broke a sweat…

We completed one of our largest website development and design projects to date, and we’re feeling pretty proud of ourselves.


Rose Tobin
Marketing & Concepts Executive

This month, we completed one of our largest websites development and design projects to date, and we’re feeling pretty proud of ourselves. 

ei Group is the largest pub company in the UK, operating over 5,000 properties around the country. We worked with them to build websites for three of their internal brands. The total project took over a year and resulted in over 600 websites rolled out. PHEW!

For each brand, we delivered customisable websites with some pretty cool features, including integration with third party softwares such as Dotmailer, Design My Night, Smash Balloon.

We’ve broken down the work we did a little more below. If you’re looking for a large-scale digital rollout, and like what you see, don’t hesitate to get in touch!

Bermondsey Pub Company (BPC)

This is ei’s collection of fully managed pubs and includes many well-known favourites. For BPC, we developed a multipage website template that can be adopted and customised by the pubs in their range. We also threw in a bespoke CMS for them to edit, using data pulled in via CRM. We’ve seen over 50 of these go live since last December!

ei publican partnerships

This is ei’s core business – leased and tenanted estates characterised by entrepreneurial publicans and great support and training. 

The websites we built for this brand are based around a customisable single page scroller with a custom CMS, including data pulled in through CRM. Over 250 of these websites have gone live since March this year.

Craft Union Pub Company

ei Group’s ‘local’ brand, these are truly pubs with a heart. Once again, the websites we built centred on a customisable, single page scrolling template, also with custom CMS and data pulled through CRM. We’ve seen over 250 of these websites go live since August!


We’re compiling a separate case study specifically about the work we did with ei publican partnerships, so stay tuned to find out more.

Like what you've seen? Get in touch.

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