Increasing the family love for Beefeater!


Exploit the new partnership with Mr. Men to increase brand loyalty and drive covers into the restaurants.



+22k Facebook Fans

221k Website Visits

20 Million People Reached

What We Did

Ignite developed the advertising campaign strategy and brought it to life through an exciting multi-channel digital campaign, driving awareness and bookings whilst building the brand as part of a wider strategy.

What made it work?

Mr. Men Brand Partnership
Mass Digital Amplification, Locally Delivered
Offline/Online Integration
Strategic Targeting to High Conversion Segments
Mr Men Beefeater Grill

Full Digital Advertising Mix

Animated adverts, Facebook ads, Twitter promos and exciting video drove the campaign, reaching millions of families across the UK. Integrating the Mr. Men characters through exciting animation was key to campaigns success, cementing the partnership moving forwards.

Success for Beefeater

“Ignite brought the campaign to life through inventive creative to drive awareness and bookings, whilst building the brand as part of a wider strategy”

Charlotte Haines, Beefeater Grill

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