Every summer we create a digital campaign brand to build awareness and drive bookings for the series of events and pop-ups, across D&D London’s diverse and celebrated collection of bars and restaurants.
This summer’s brief – an al-fresco, fun, foodie festival.
We created a lively, nostalgic and quintessentially British campaign brand with that classic D&D elegance, designed to complement each of the venues’ unique and individual identities.
Inspired by music festival websites, the dedicated campaign website showcased the events and pop-ups across the group, broken into subcategories, such as Food & Drink, Music and Families, to help with ease of navigation and booking.
We also added heat mapping software to monitor user activity and gather learnings for future campaigns.
Our multi-channel messaging and activations – Aperitivo Hour, Bottomless Brunches and Evening Standard offers – generated mass awareness and engagement across social media and Search PPC.
Having worked with D&D for quite a few years now, we know their audiences very well, testing and learning with each campaign. Summer Feastival smashed our benchmarks, achieving…
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