Drake & Morgan SS18

This botanical refresh puts a spring in D&M’s step

A Beautiful, Botanical Brand

Our group-wide, integrated campaign for Drake & Morgan’s bi-annual menu and interior refresh was a celebration of love and friendship, exciting and delighting customers both in the bars and online.

Reflected across their group website, social media, menus and offline activations, the visual style was beautiful and botanical, while the tone of voice was strong and empowering – truly capturing the spirit of the Drake & Morgan brand.

The Secret Language of Flowers

Inspired by the Victorians, who communicated messages of love and friendship in secret by giving meanings to individual flowers, we created a series of online and offline activations to bring this to life in a modern way.

Scavenger Hunt

Over the course of a week, we hid bouquets across London and launched a scavenger hunt via Instagram Stories. Those lucky individuals who found the bouquets, brought them in to their nearest D&M bar to claim a prize. The personal touch of this campaign also brought a few emotional, inspirational twists ❤️

Results

Injecting fun-loving, playful vibes and clever digital activation into Drake & Morgan’s SS18 campaign delivered incredible results for their first digital group campaign.

In the period of March-May, we reached over 757,300 people on social media and had over 25,000 engagements, as well as achieving a LfL, YoY uplift of…

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