The website process began with a deep look at the brand strategy, determining what makes Feng Sushi special to its customer base. Rather than ‘authenticity’ being the core mantra, we brought two worlds together – premium West London with Feng’s version of Japan. A calm modern positioning that distinguishes itself from the flood of health and luxury brands on the high street.
A carefully curated photoshoot provided the basis for this on the website.
Beautiful journey, beautiful design… bespoke Japanese patterns and symbols echo the attention to detail put into the food at Feng Sushi. The design uses space to provide a feeling of calm that instantly communicates premium quality.
Discovering & ordering food on the go has to be seamless and enjoyable, especially in the face of increased competition in the delivery market. A relentlessly mobile centric approach ensured we achieved this, placing mobile firmly at the heart of the digital strategy.
The thinking behind the online ordering system, along with a great user experience was key to the project’s success. Repeat orders, customer favourites, intelligent up-selling and an integrated loyalty system are just some of the features introduced.
Order, earn, order, earn. The website launched the new Feng loyalty club, with triggered emails, customised offers based on behaviours and an intelligent loyalty points scheme.
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