Pho Website

An engaging, energetic, new website for the nation’s favourite Vietnamese restaurant

Capturing the vibrant energy of Vietnamese street food

Pho is fast-paced, fun, and energetic. In this project, we aimed to develop how their brand reflected this online. A combination of animation, interactive elements and Pho’s colourful photography came together to convey the brand’s youthful energy.

The website was underpinned by the restaurant’s Vietnamese roots and passion, with street illustrations and video clips scattered throughout the digital experience.

Simple & Fresh

An easy to navigate site is the quickest route to conversion. It’s also the perfect place to champion one of Pho’s core pillars – nutrition.

We made searching for dietary info a total breeze by building a bespoke menu system that included nutritional filters.

Independently Minded

With Pho’s brand growing, regularly opening up new locations, we made finding your local restaurant easy and integral to the experience.

Geo-location technology allows users to find a restaurant with one click as they’re on the move. To celebrate the individuality of every Pho restaurant, we gave each one their own location pages, featuring local news and their in-restaurant Spotify playlist.

We smashed it

Improved navigation. Higher engagement with content. Pho’s brand values at the core of every page.

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