Wollensky's Grill


Develop our digital and brand strategy to launch a new sister concept to Smith & Wollensky: Wollensky's Grill



+30% Revenue Uplift

+131% Facebook Fans

+250% Average Engagement

What We Did

Digital branding, a new website, multi-channel campaigns and an exciting social strategy launched Wollensky’s Grill proper to the people of Chicago.

The Butcher

Our intensely immersive process led to a transformation of the concept, placing The Butcher at its heart and building a far more casual and en- gaging positioning.

The foundations were carefully built for The Butcher to take centre stage and an exciting new concept was born.

tattoo photo of butcher holding steak

Responsive website

Wollensky's Grill website design

An exciting website that builds engaging content, conversion principles and the Wollensky story into it its core.

Social Strategy

Based on digital ‘Experience Principles’, every post falls into one of four content pillars, ensuring an effective mix for Wollensky's Grill Fans:
'The Butchers View', 'We Are Local’, ‘Provenance + Education’ and ‘Food + drink heroes’

"Ignite has the unique ability to understand our business, our people and most importantly our guests... helping us approach marketing more strategically whilst reaching more and more of our target audience every day"

Kim Giguere-Lapine, Vice President Of Marketing

Win A Cow

Exciting campaign conceptualised to ‘Win A Cow’ with Wollensky’s Grill, focused on landing page with competition and promoted across digital channels.



4,000 Competition Entries

34% Conversion Rate

1.4 Million Impression

Advanced Targeting

Hyper targeted social advertising, using existing data to reach the right type of people within a 2km radius of the bar. This builds a highly engaged and relevant Fan base to communicate with ongoing.

Map of Chicago for Wollensky's Grill
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